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Levi's To Launch New Global Brand In China

The jeans brand Levi's has announced plans to launch a new global brand in China and other selected Asian markets in the autumn of 2010 and this is reportedly the first time that the brand...

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Denizen Opened 20 Stores In China In September

International jeans giant Levi Strauss & Co has announced that its new brand Denizen, targeting young consumers in Asia, opened 20 stores in China before the end of September 2010 and it will have...

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Levi's Closed About Half Stores In China

Harmit Singh, CFO of American jeans brand Levi's, revealed that due to the impact of the epidemic, the company has closed about half of its stores in China, which is expected to impact its recent......

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